Monday, August 01, 2005

Focus Groups

I was kind of dreading the focus groups, but they were fun and extremely informative. We also showed HT to the principle cast members which was a blast. I’m not going to dwell on all the good stuff, instead several yellow flags were dropped with reference to our first ten minutes. We weren’t, at this point, including opening credits – instead we had a placeholder title card which indicated where the credits would go. That proved to be a mistake. We’ve discovered that as credits are actually added, timing is altered and the whole perception can shift.

Over the last ten days Milo Miller and I examined the first four scenes and the opening credits. We shuffled, intercut, and reexamined until it started working on levels we hadn’t anticipated. More focus groups to follow.

The trailer is going to be posted this month. You’ll find it right here.


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